As an AI language model, I don't have access to real-time data, including the latest B2B brand voice trends beyond my last update in September 2021. However, I can provide you with some general guidelines on how to leverage the latest B2B brand voice trends to enhance your brand positioning efforts. To make the best use of the latest trends, it's crucial to stay informed about the current state of the industry and adapt your strategies accordingly. Here are some steps to use the latest B2B brand voice trends effectively: