As we enter a new data decade, the technological advancements and exponential growth of data continue to shape various aspects of our lives. While the focus often falls on the transformative power of data-driven technologies, there is another disruption occurring in parallel that deserves attention. This article explores the lesser-discussed disruption in the new data decade, highlighting the profound impact of data privacy and ethical considerations on businesses, individuals, and society as a whole. We will delve into the challenges and opportunities presented by this disruption and discuss strategies for navigating the evolving data landscape.